The World’s Crappiest Ad

Cancer Council

A 600ml bottle of soft drink contains up to 16 teaspoons of sugar and one in six Aussie teenagers consumes at least 5kg of sugar each year from sugary drinks alone. Regular consumption can cause serious health implications.

We created a campaign to get young people to think twice about their consumption habits. To reach our audience, we optimised it for YouTube, Facebook, Instagram and TikTok. To grab their attention and make an impact, the execution had to be both visceral and unforgettable...

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