This is our take on the classic ‘TM’ mark. It leverages our Thinking New platform.
The ‘TN’ can be used to accent and brand imagery or text. It’s a way of owning an idea in the same way that the original ‘TM’ would add trademark to something. The ‘TN’ can be set small within imagery if full bleed, or to the top left if cropped. With setting the ‘TN’ around typography, it will appear to the top right of a large headline, like an asterix.