Unapologetically for women
Stella Car Insurance
Women make up over half of road users, and research shows that Australian women are statistically safer drivers*. Stella is a game-changing, purpose-driven car insurance brand that speaks directly to them. We created a bold brand campaign that celebrates the idea of owning who you are in the face of societal pressures, expectations and criticisms.
*Based on external analysis of comprehensive motor premium and claims information October-November 2019.