Unapologetically for women

Stella Car Insurance

Women make up over half of road users, and research shows that Australian women are statistically safer drivers*. Stella is a game-changing, purpose-driven car insurance brand that speaks directly to them. We created a bold brand campaign that celebrates the idea of owning who you are in the face of societal pressures, expectations and criticisms.

*Based on external analysis of comprehensive motor premium and claims information October-November 2019.

Behind the scenes

Privacy Policy Statement.

We're decent human beings. We're not collecting your data or using Cookies, nor do we plan to. If we need information to facilitate or expedite our interactions with you, we'll speak to you. In the meantime, to the best of our knowledge, we're fully abiding by all the relevant Privacy codes of conduct such as The Privacy Act 1988 (Cth). Just wanted to make that clear.