Seasons change. Fashions change. Media channels change. The only constant is people. We’re obsessed with them. And we always put them first. In the way we operate and the work we do. We don’t see demographics, we see human beings. We strive to make them feel, challenge their own biases and take action. We reject unwieldy processes, bad service, mediocre outputs. We will always do the right thing over the easy thing. For our team, clients and partners. Because people are everything. And without them, we’re nothing.
“A principle isn’t a principle until it costs you something.”
Our culture is built around creativity, humanity and an ambition to be audacious. This is a place with collaboration in its DNA, where you’re inspired to pursue work that’s brave, brilliant and effective.
Slavery still exists. Right here in Australia. People are forced to work for long hours as cheap labour, domestic servants and in sexual exploitation. These are human beings being bought and sold callously and thoughtlessly, like tins of beans. To drive the awareness and donations needed to bring about change, we opened a supermarket ‘selling human beings’. Stocking over 70 products, each representing a victim of modern slavery. It’s an interactive storytelling experience, unique exhibition and a teaching resource all rolled into one.
The world of work is changing fast but progress around important issues such as diversity and inclusion, gender equality, mental health and sustainability isn’t happening quickly enough. We worked with LinkedIn to launch the global ‘Changemakers’ campaign in Australia, celebrating a group of inspiring people who are driving positive change in the world of work. The aim of the campaign is to drive conversation and engagement amongst LinkedIn’s community, encouraging them to join the #ConversationsForChange.
Unapologetically for women
Stella Car Insurance
Women make up over half of road users. Stella is a game-changing, purpose-driven car insurance brand that’s designed specifically for them. We created a bold brand campaign that celebrates the idea of owning who you are in the face of societal pressures, expectations and criticisms.
Bring Your Thing
Aged Care Workforce Industry Council
The Aged Care Workforce Industry Council (ACWIC) is spearheading a drive to encourage Australians to bring their skills, talents and passions into a rewarding career in aged care. The goal is to triple the aged care workforce from around 366,000 to 980,000 by 2050. Working with ACWIC, we launched the ‘Bring Your Thing’ campaign, to highlight the rewarding human connections at the core of these roles.
“Creativity can be used not just to supercharge brands but also make the world a better place.”